Hispanics are the largest ethnic group in the United States (40 million or 14.5 of the total U.S. population) and the fastest growing segment as well. U.S. Hispanic consumption in 2005 surpassed $700 billion annually. Companies that expect to stay profitable in the next several years must do a much better job of building their names among Hispanics.

Are you prepared to tap into this population?

Consider these facts from the Census Department:

• There are now 41 million Hispanics in the US - that's almost 1 of 7 people!
• The Hispanic workforce will increase by 40% in the next 6 years
• 44% of the TOTAL US population growth over the next 20 years will be Hispanic

It is important that you and your staff develop "cultural competence" to work effectively with Hispanics as consumers and as part of the workforce.